Bvlgari announces Dua Lipa as Global Brand Ambassador

Press release

February 2026

One of the most influential artists of her generation, Dua Lipa has built a remarkable global career defined by artistic freedom, authenticity and a strong commitment to creative integrity. With multiple Grammy and BRIT Awards to her name and billions of streams worldwide, she has established herself as a powerful and enduring voice in contemporary culture.

Bvlgari announces Dua Lipa as Global Brand Ambassador

Press release

February 2026

One of the most influential artists of her generation, Dua Lipa has built a remarkable global career defined by artistic freedom, authenticity and a strong commitment to creative integrity. With multiple Grammy and BRIT Awards to her name and billions of streams worldwide, she has established herself as a powerful and enduring voice in contemporary culture.

B

vlgari welcomes global pop sensation Dua Lipa as its Global Brand Ambassador, marking the beginning of a powerful collaboration. Known for her bold artistry and authentic voice, Dua Lipa perfectly reflects Bvlgari’s contemporary vision of empowerment and freedom. Together, they open a new chapter that unites iconic craftsmanship with fearless self-expression.

“Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength. We are proud to welcome her as our Global Brand Ambassador and to begin this exciting new chapter together,” says Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO as of July 1, 2026.

“It is incredibly special to work alongside an iconic brand like Bvlgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment,” comments Dua Lipa.

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